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ALPHA
Oliver Buchannon
Justin Hubbard

Builder of business, talker of strategy, challenger of norms, lover of family, enthusiast of cigars


ChatGPT doesn't know you exist

ChatGPT doesn't know you exist

FROM THE DESK OF JUSTIN HUBBARD

The "cheapest and best" marketing channel doesn't exist

The "cheapest and best" marketing channel doesn't exist

FROM THE DESK OF JUSTIN HUBBARD

Your marketing isn't broken. Your message is.

Your marketing isn't broken. Your message is.

FROM THE DESK OF JUSTIN HUBBARD

I sold a company and kept none of the money

I sold a company and kept none of the money

FROM THE DESK OF JUSTIN HUBBARD

"Younger people are using Reddit." Cool. My customer is 59.

"Younger people are using Reddit." Cool. My customer is 59.

FROM THE DESK OF JUSTIN HUBBARD

FROM THE DESK OF JUSTIN HUBBARD

FROM THE DESK OF JUSTIN HUBBARD

Four updates from the last few months that hit what you spend to get a customer — and what you keep.

Happy Fourth

Happy Fourth

FROM THE DESK OF JUSTIN HUBBARD

FROM THE DESK OF JUSTIN HUBBARD

45% of consumers now use AI to find local businesses — up from 6% a year ago. AI just became your gatekeeper and too many guys don't know the gate exists.

FROM THE DESK OF JUSTIN HUBBARD

FROM THE DESK OF JUSTIN HUBBARD

Three quick things that help you get found and get the call. Under 3 minutes.

I’m back baby

I’m back baby

FROM THE DESK OF JUSTIN HUBBARD

FROM THE DESK OF JUSTIN HUBBARD

Stop sending every customer straight to Google

Covering the Dumpster Runners Network tomorrow night

Covering the Dumpster Runners Network tomorrow night

with a cigar in my mouth 😀

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